The BuyerFirst 1·1·1 Program gives California buyers and sellers a simpler way to understand transaction costs: 1% to list, 1% for qualified buyer representation, and up to 1 point in lender credit through a BuyerFirst lending partner. It is designed to make pricing, representation, and financing easier to evaluate in one coordinated structure.

If you want to see how the numbers could apply to your situation, start with mortgage guidance or speak directly with the team about your transaction.

Three numbers. One transaction.

1% Listing Commission

Sellers who list with BuyerFirst pay 1%. When a BuyerFirst buyer purchases the home, the total commission is 2%. Most sellers pay 5–6%.

1% Buyer Representation

BuyerFirst buyers pay 1% for representation on BuyerFirst listings — covered by the seller. On non-BuyerFirst listings, representation is 1.5%. Either way, well below the industry standard.

Lender Credit Applied at Closing

When financed through a BuyerFirst lending partner, buyers receive a lender credit applied at closing. Choose to reduce your closing costs or lower your interest rate — your BuyerFirst agent models both options before you decide.

What makes someone a BuyerFirst Buyer?

Two steps. Both free. Both straightforward. Step 1 — Sign a Buyer Representation Agreement with a BuyerFirst agent. Step 2 — Get pre-approved through a BuyerFirst lending partner. That is it. Once you have completed both steps, you qualify as a BuyerFirst Buyer — which means the seller covers your 1% representation fee on a BuyerFirst listing, and your lender credit is applied at closing.

If you find your home through a non-BuyerFirst listing, representation is 1.5% — still well below the industry standard — and the lender credit still applies when you finance through a BuyerFirst lending partner.

Closing cost credit or rate reduction — your choice.

The lender credit can be applied two ways. Your BuyerFirst agent will run the numbers on both before you decide. OPTION A — REDUCE YOUR CLOSING COSTS: Less cash out of pocket on closing day. The credit is applied directly to your closing costs — straightforward, immediate, and visible on your closing statement.

OPTION B — LOWER YOUR INTEREST RATE: A reduced rate for the life of the loan. Your monthly payment goes down. Your total cost of ownership goes down. The benefit compounds every month you own the home. Your BuyerFirst agent will show you exactly what each option means for your specific loan amount and situation — before you make any decisions.

The 1·1·1 Program is built for three kinds of clients.

The Seller Who Has Done the Math

You already know that 5% on a California home is a significant number. You have wondered whether a lower commission means less service. It does not — it means one team handling both sides of your transaction with a direct financial incentive to close it cleanly and quickly.

The Buyer Who Wants Clarity

You want to know what this costs before you start — not after you are already in contract. The 1·1·1 Program gives you that clarity upfront. One team, one conversation, every number explained before you commit to anything.

The Buyer Who Needs the Numbers to Work

Closing costs in California are real. The lender credit applied at closing puts meaningful money back in your pocket on closing day — without changing your purchase price, and without changing the home you can buy.

After that, the program moves from who it helps to how the savings work in practice. The 1·1·1 Program is built to keep the process straightforward, with one path for the home search, one path for the loan, and one clear credit applied at closing.

If you want to see how that lending side works in more detail, the mortgage help page breaks down the financing piece in plain language so you can understand the benefit before you make your next move.